Job Overview:
The Marketing Program Manager (MPM) is responsible for the coordination and implementation of marketing projects and campaigns. They work with cross-functional teams to ensure all aspects of marketing projects are communicated and executed, driving the marketing strategy of the organization.
Responsibilities:
Project Management: Manage marketing projects, including coordinating with different teams, setting project schedules, tracking progress, and ensuring projects meet their deadlines.
Strategic Planning: Contribute to the strategic planning of marketing initiatives and campaigns, ensuring alignment with the overall business goals.
Collaboration: Work closely with various teams (including sales, product, and design) to ensure effective execution of marketing programs.
Campaign Management: Oversee the development, launch, and measurement of complex marketing campaigns.
Budget Management: Manage marketing budgets, ensuring resources are used effectively and ROI is maximized.
Performance Reporting: Monitor, analyze, and report on the performance of marketing programs and campaigns, providing insights and recommendations for improvement.
Vendor Management: Manage relationships with external vendors and agencies to ensure timely and high-quality delivery of marketing materials and campaigns.
Requirements:
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in marketing with a focus on project or program management.
Technical Skills: Proficiency in project management software and tools. Familiarity with marketing tools and platforms (e.g., CRM, Google Analytics).
Soft Skills: Excellent organizational, communication, and leadership skills. Ability to manage multiple projects simultaneously.
Other: Understanding of marketing strategies and market trends.
Disclaimer: This job description is not an exhaustive list of the skills, efforts, duties, and responsibilities associated with the position. The company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Note: The actual duties and responsibilities may vary depending on the department's needs and the evolution of the role.