We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.
Build the digital marketing roadmap of our business
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs
Prepare budget as a result of ROI and KPIs.
Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction
Oversee social media accounts across platforms
Manage and improve online content, taking Google Analytics and SEO into account
Proactively forecast sales performance trends in the interest of increasing our market segment.
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to help us remain unique
Stay up-to-date with digital technology trends, developments, and changes
Proven work experience as a Digital marketing director
Demonstrable experience in the design and implementation of successful digital marketing campaign(s)
Strong understanding of how all current digital marketing channels function
Solid knowledge of online best practices as well as marketing tools.
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity or proficiency with web design and tenets thereof
Outstanding analytical and project management skills
Strong team management and communication (written and verbal) skills