Uvation

    About the Digital Marketing Director position

    We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.

    Digital Marketing Director responsibilities are:

    • Build the digital marketing roadmap of our business

    • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

    • Measure ROI and KPIs

    • Prepare budget as a result of ROI and KPIs.

    • Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction

    • Oversee social media accounts across platforms

    • Manage and improve online content, taking Google Analytics and SEO into account

    • Proactively forecast sales performance trends in the interest of increasing our market segment.

    • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies

    • Motivate digital marketing team to achieve goals

    • Monitor competition and provide ideas to help us remain unique

    • Stay up-to-date with digital technology trends, developments, and changes

    Digital Marketing Director requirements are:

    • Proven work experience as a Digital marketing director

    • Demonstrable experience in the design and implementation of successful digital marketing campaign(s)

    • Strong understanding of how all current digital marketing channels function

    • Solid knowledge of online best practices as well as marketing tools.

    • Hands on experience with SEO/SEM, Google Analytics and CRM software

    • Familiarity or proficiency with web design and tenets thereof

    • Outstanding analytical and project management skills

    • Strong team management and communication (written and verbal) skills

    • BSc degree in Marketing, Digital technologies or relevant field

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