Job Overview:
As an Online Search Analyst, you will be responsible for optimizing our organization's presence in search engine results. You will conduct detailed analysis of search engine results and provide recommendations to enhance the company's online visibility. This role involves extensive use of SEO and SEM strategies, keyword analysis, and search trend research.
Responsibilities:
Search Engine Analysis: Analyze search engine results to evaluate the performance of SEO and SEM efforts.
Keyword Research: Conduct keyword research to identify high-impact words and phrases for use in online content and advertising campaigns.
SEO Strategy: Assist in the development and implementation of SEO strategies to enhance the company's online visibility.
Reporting: Develop and maintain regular reports on search metrics, providing insights and actionable recommendations for improvement.
Search Trends: Monitor and analyze search trends and changes in search engine algorithms to adapt strategies accordingly.
Competitor Analysis: Analyze competitors' search strategies and provide recommendations to gain competitive advantage.
Collaboration: Collaborate with content and marketing teams to implement SEO best practices in content creation.
Requirements:
Education: Bachelor's degree in Marketing, Business, Information Systems, or a related field.
Experience: 2+ years of experience in search engine optimization and marketing.
Technical Skills: Strong understanding of SEO and SEM principles and tactics. Proficiency in SEO tools and platforms (e.g., Google Analytics, SEMrush).
Soft Skills: Excellent analytical, problem-solving, and communication skills.
Other: Up-to-date knowledge of trends and changes in search engine algorithms.
Disclaimer: This job description is not an exhaustive list of the skills, efforts, duties, and responsibilities associated with the position. The company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Note: The actual duties and responsibilities may vary depending on the department's needs and the evolution of the role.